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Who We Are New

We are  Ultravino

Curated Fine Wines | Fair Prices

We are the online shop for Ultravino (the UV part in our name!) – a well-respected fine wine importer. Our goal is to offer you the best artisan wines delivered straight to your door.

All our wines are sourced directly from family, small batch producers, many of whom have been making brilliant wines with love for generations. The majority of our wines are sustainably produced, many are organic and bio-dynamically farmed. The common denominator is that we focus on quality first and foremost and always at fair prices. The ultravino collection is ready to drink now.

Cin cin !

Gabriele, James, Angela, Keith and Joella


Ultravino's journey so far

Autumn 2016 Gabriele and James hatch a plan to setup a specialist fine wine importer with a focus on outstanding under-the-radar artisan producers from the Barolo, Barbaresco and Roero appellations in Piedmont (Gabriele's native land)

May 2017 After months of planning, Gabriele and James visit a shortlist of producers in Piedmont to present their project. Everybody wants in

June 2017
Ultravino Limited is incorporated

Autumn 2017
 Our first wine shipments are made from 8 wineries in the Langhe and Roero

November 2017
Our inaugural portfolio tasting is held at 67 Pall Mall in London with our winemakers present

December 2017
Our first ever wine offer goes out

January 2018
Joella joins to manage our invoicing, accounts and customer deliveries

February 2018
We win our first trade customer

January 2019
Keith joins the team focussing on buying and content

October 2019
We expand our Italian coverage beyond Piedmont with Romagna first and swiftly followed by Veneto, Tuscany and Campania

May 2020
Our Alto Piemonte coverage commences

April 2021
We launch our online bottle shop for mixed case orders

People are important to us. This is why we seek out and work only with wine makers from the region whose family traditions and philosophies we admire. We work hard to ensure that our Piedmont passionate customers can meet and connect with our producers in UK to fully appreciate the wines they are looking to acquire.

Provenance is a founding principle of our business. We import the majority of wines we offer directly from our producers. Where we are not the UK importer, we will only source wines of interest to our customers from existing UK importers. We do not operate as a broker so we can ensure the full lineage of all the wines we offer. All the wines in our portfolio have been meticulously selected by us.

In some instances, we may offer wines on an En Primeur basis for new vintage releases where we anticipate customer interest will be high to secure the necessary allocations upfront to meet demand. Our producers have appointed us to import and distribute their wines in the UK only and we would kindly request that our customers do the same.